Publications

Agence France-Presse - 04 June 2024
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Chang, Y., Warren, C., & Lee, T. (2024)

NFL fandom and unhealthy eating behavior: Exploring the role of introspective focus from a functionalist perspective of emotions. Sport Management Review, 27, 213-233. [IF = 6.58]

Chang, Y., Lei, Y., & Mansfield, A. (2024)

NFL fandom and unhealthy eating behavior: Exploring the role of introspective focus from a functionalist perspective of emotions. Sport Management Review, 27, 213-233. [IF = 6.58]

Chang, Y., & Katz, M. (2024)

When feeling is for pursuing: Exploring the moderating role of spectatorship locus of control on fans’ emotion-directed pursuit of consumption goals. Sport Management Review, 27, 1-22. [IF = 6.58]

Wu, J., Orr, M., Inoue, Y., & Chang, Y. (2023)

Drivers of perceived social impact of the super bowl: Mediating and moderating effects of involvement and credibility. International Journal of Sports Marketing & Sponsorship, 24, 837-852. [IF = 2.53]

Chang, Y., Warren, C., & Katz, M. (2023)

Determinants of subscription renewal behavior in sport spectatorship services: A CHAID decision tree modeling approach. Sport Marketing Quarterly, 32, 124-136. [IF = 2.72]

Ko. Y. J., Kwak, D. H., Jang, W., Lee, J. S., Asada, A., Chang, Y., Kim, D., Pradham, S., & Yilmaz, S. (2023).

Using experiments in sport consumer behavior research: A review and directions for future research. Sport Marketing Quarterly, 32, 33-46. [IF = 2.72]

Chang, Y., & Kwak, D. H. (2023)

When team sponsorship of cause-related messages leads to unfavorable fan reactions: The interplay among competency, cause orientation, and message source. European Sport Management Quarterly, 23, 1024-1045. [IF = 4.00]

Chang, Y., & Wann, D. L. (2022)

Effects of game outcomes and status instability on spectators’ status consumption: The moderating role of implicit team identification. Frontiers in Psychology, 13, 819644. [IF = 4.23]

Ko. Y. J., Asada, A., Jang, W., Kim, D., & Chang, Y. (2022)

Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory. Sport Management Review, 25, 820-846. [IF = 6.58]

Chang, Y. (2021)

Effects of game situation-dependent emotions on sport spectators’ food craving. Frontiers in Psychology, 12, 724220. [IF = 4.23]

Asada, A., Inoue, Y., & Chang, Y

(2021). The effects of athlete activism on league credibility, event legacy, and event involvement: A crisis communication perspective. International Journal of Sport Communication, 14, 507-529. [IF = 1.42]

Chang, Y., & Inoue, Y. (2021)

Spectator emotions in predicting psychological vigor: Emotional meta experience and affect valuation perspectives. Sport Management Review, 24, 594-619. [IF = 6.58]

Chang, Y., Schull, V., & Kihl, L. A. (2021)

Remedying stereotype threat effects in spectator sports. Journal of Sport Management, 35, 172-184. [IF = 3.69]

Chang, Y., Ko, Y. J., & Jang, W. (2019)

Personality determinants of consumption of premium seats in sports stadiums. International Journal of Contemporary Hospitality Management, 31, 3395-3414. [IF = 6.51]

Chang, Y. (2019)

Spectators’ emotional responses in tweets during the Super Bowl 50 game. Sport Management Review, 22, 348-362. [IF = 6.58]

Sato, S., Ko, Y. J., Chang, Y., & Kay, M. (2019).

How does the negative impact of an athlete’s reputational crisis spill over to endorsed and competing brands? The moderating effects of consumer knowledge. Communication & Sport, 7, 385-409. [IF = 3.18]

Chang, Y. (2018).

Exploring the patterns of dual attitude changes in the context of athlete endorsement: The interplay of fit, evaluative conditioning, and introspection focus. Journal of Sport Management, 32, 413-425. [IF = 3.69]

Chang, Y. (2018)

When infamy becomes fame: The positive side of negative athlete publicity. Journal of Sport Management, 32, 401-411. [IF = 3.69]

Chang, Y., Ko, Y. J., & Carlson, B. D. (2018)

Implicit and explicit affective evaluations of athlete brands: The associative evaluation-emotional appraisal-intention (AEI) model of athlete endorsements. Journal of Sport Management, 32, 497-510. [IF = 3.69]

Chang, Y., Wann, D. L., & Inoue, Y. (2018).

The effects of implicit team identification on revisit and word-of-mouth intentions: A moderated mediation of emotions and flow. Journal of Sport Management, 32, 334-347. [IF = 3.69]

Chang, Y., & Ko, Y. J. (2018).

The effects of association strength on attention and product evaluation: Reconsidering endorsement effectiveness. European Journal of Marketing, 52, 1257-1279. [IF = 4.65]

Chang, Y., & Ko, Y. J. (2017).

Consumers’ perceived post purchase risk in luxury services. International Journal of Hospitality Management, 61, 94-106. [IF = 9.24]

Ko, Y. J., Chang, Y., Jang, W., Sagas, M., & Spengler, J. O. (2017).

A hierarchical approach for predicting sport consumption behavior: A personality and needs perspective. Journal of Sport Management, 31, 213-228. [IF = 3.69]

Ko, Y. J., Chang, Y., Park, C., & Herbst, F. (2017)

Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship. Journal of Consumer Behaviour, 16, 176-186. [IF = 3.28]

Jang, W. S., Ko, Y. J., Wann, D. L., & Chang, Y. (2017)

The relative effects of game outcome and process on fans’ media consumption experiences. European Sport Management Quarterly, 17, 635-658. [IF = 4.00]

Chang, Y., & Ko, Y. J. (2016).

Reconsidering the role of fit in celebrity endorsement: Associative-propositional evaluation (APE) accounts of endorsement effectiveness. Psychology & Marketing, 33, 678-691. [IF = 2.94]

Chang, Y., Ko, Y. J., & Leite, W. (2016).

The effect of perceived brand leadership on luxury service WOM. Journal of Services Marketing, 30, 659-671. [IF = 4.67]

Chang, Y., Ko, Y. J., Tasci, A., Arai, A., & Kim, T. H. (2014).

Strategic match of athlete endorsement in global markets: An associative learning perspective. International Journal of Sports Marketing and Sponsorship, 15, 253-271. [IF = 2.94]

Ko, Y. J., Cattani, K., Chang, Y., & Hur, Y. (2011).

Do spectators and competitors accept the use of scoring technology in Taekwondo competitions? International Journal of Sport Management and Marketing, 9, 238-253. [IF = N/A]

Ko, Y. J., Chang, Y., Rhee, Y., Valacich, J. S., Hur, Y., & Park, C. (2014).

Value-based stakeholder loyalty toward sport technology: A case of the electronic body protector and scoring system in Taekwondo events. International Journal of Sport Science, 10, 34-45. [IF = N/A]

. Jang, W., Ko, Y. J., Morris, J., & Chang, Y. (2015).

Scarcity message effects on consumption behavior: Limited edition product considerations. Psychology & Marketing, 32, 989-1001. [IF = 2.94]

Chang, Y., & Ko, Y. J. (2014).

The brand leadership: Scale development and validation. Journal of Brand Management, 21, 63-80. [IF = 3.50]

Chang, Y., & Ko, Y. J. (2014).

The brand leadership: Scale development and validation. Journal of Brand Management, 21, 63-80. [IF = 3.50]

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