AR/VR in sports

AR/VR in sports

At the SMASH lab, our research on AR/VR in sports focuses on harnessing the power of augmented reality (AR) and virtual reality (VR) to revolutionize the way fans engage with sports. Our work delves into the transformative potential of these technologies to create immersive and interactive experiences that enhance fan engagement, loyalty, and overall enjoyment of sports events. By exploring the psychological and behavioral responses to AR and VR applications, we aim to provide valuable insights into how these emerging technologies can be effectively integrated into the sports industry.

Another key area of our research focuses on avatar spectatorship and the role of AR in enhancing fan experiences. We explore how virtual avatars and augmented reality applications can create new forms of engagement, allowing fans to interact with sports events in novel and personalized ways. Our studies investigate the motivations behind avatar spectatorship, the moderating effects of past VR experience, and the determinants of AR-induced flow in sports viewership. By understanding these dynamics, we provide actionable insights into how AR and VR technologies can be used to create more engaging and interactive sports experiences.

Another key area of our research focuses on avatar spectatorship and the role of AR in enhancing fan experiences. We explore how virtual avatars and augmented reality applications can create new forms of engagement, allowing fans to interact with sports events in novel and personalized ways. Our studies investigate the motivations behind avatar spectatorship, the moderating effects of past VR experience, and the determinants of AR-induced flow in sports viewership. By understanding these dynamics, we provide actionable insights into how AR and VR technologies can be used to create more engaging and interactive sports experiences.

Additionally, our research examines the potential of AR and VR to promote healthy behaviors and emotional well-being among sports fans. We investigate how these technologies can be used to facilitate effective emotional coping and healthy eating behavior in sports contexts. By leveraging VR to create immersive and emotionally resonant experiences, we aim to develop interventions that promote positive health outcomes and enhance fans' overall well-being. This research highlights the broader implications of AR and VR beyond entertainment, demonstrating their potential to contribute to the health and well-being of sports fans.

Through our interdisciplinary and innovative research approach, the SMASH lab is dedicated to advancing the understanding of AR/VR in sports. We strive to bridge the gap between technological advancements and practical applications, ensuring that our findings contribute to the development of more effective and engaging sports experiences. Our work not only enhances the fan experience but also provides valuable insights for the sports industry on how to leverage AR and VR technologies to create lasting and meaningful connections with their audiences.

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