Biography

Ye Lei

Ph.D. Student

Department of Sport Management, University of Florida

Biography

Ye Lei is a Ph.D. student in Sport Management at the University of Florida, maintaining a perfect GPA of 4.0. She earned her M.S. in Sport Administration from the University of Miami and her B.S. in Sport Economics and Management from Beijing Sport University. Ye has served as a Graduate Assistant in the Department of Sport Management at the University of Florida since August 2022. Her professional background includes roles in game management, event operations, and marketing, with experiences at organizations such as Florida International University Athletics and Relevent Sports Group.

Research Interests

Ye Lei's research focuses on sport marketing, sport sponsorship, and consumer behavior. Her work aims to unravel the complex relationships between sponsorship, emotional responses, and consumer behaviors in the sport context. She is particularly interested in how visual and contextual elements of sport sponsorship influence fans' emotional and behavioral responses, striving to contribute to the advancement of sport marketing literature through her explorations of these dynamics.

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