Tae Hoon Lee is currently pursuing his Ph.D. in Sport Management at the University of Florida. He holds an M.S. in Global Sport Management from Seoul National University and a B.S. in Sport Marketing & Management from Indiana University. Since August 2022, Tae Hoon has been serving as a Graduate Teaching Assistant in the Department of Sport Management at the University of Florida. His professional experiences include various roles in sport marketing and management, including positions at Vinetech, DJ Management, and TI Sport Entertainment.