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SMASH Sport Marketing Analytics, Strategies, and Health

Empowering Sports Fans and Community Wellness through Analytics and Strategic Innovations

Empowering Sports Fans and Community Wellness through Analytics and Strategic Innovations

Empowering Sports Fans and Community Wellness through Analytics and Strategic Innovations

We’re a sports marketing research lab in the University of Florida. We’re under the UFSPM(University of Florida Sports Management) program focusing on sports consumer behaviorism. We’re lead by our professor and our leader/founder Dr. Yonghwan Chang. Our mission is “Empowering Sports Fans and Community Wellness through Analytics and Strategic Innovations.

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Research Areas
Members
Grants/Consulting
Publications

About Us

Creative Innovation

Welcome to the forefront of sports marketing analytics, strategies, and health research. Our team is dedicated to revolutionizing the industry through cutting-edge analysis and innovative solutions.

Sport Marketing Analytics

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Strategies, & Health

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Publications
Chang, Y., Warren, C., & Lee, T. (2024)

NFL fandom and unhealthy eating behavior: Exploring the role of introspective focus from a functionalist perspective of emotions. Sport Management Review, 27, 213-233. [IF = 6.58]

Chang, Y., Lei, Y., & Mansfield, A. (2024)

NFL fandom and unhealthy eating behavior: Exploring the role of introspective focus from a functionalist perspective of emotions. Sport Management Review, 27, 213-233. [IF = 6.58]

Chang, Y., & Katz, M. (2024)

When feeling is for pursuing: Exploring the moderating role of spectatorship locus of control on fans’ emotion-directed pursuit of consumption goals. Sport Management Review, 27, 1-22. [IF = 6.58]

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Agence France-Presse - 04 June 2024
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Research Areas

At Sport Marketing Analytics, Strategies, and Health (SMASH), our interdisciplinary Research Lab focuses on various areas of research in the field of sports. We are dedicated to exploring and understanding the complex dynamics of sports consumer behavior, emotional responses in sports contexts, and the integration of virtual reality and augmented reality in sports.

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Blog
SEPTEMBER 17, 2024
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SEPTEMBER 17, 2024
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since.

SEPTEMBER 17, 2024
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Our Team
Dr. Yonghwan Chang

Founder & Leader

yhchang@ufl.edu
Ye Lei

Ph.D. Student

yelei@ufl.edu
Taehoon Lee

Ph.D. Student

taehoonlee@ufl.edu
Taewoong Yoo

Masters Student

taewoong.yoo@ufl.edu
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Recent News
Day 5 Highlights
Baku 2023 World Taekwondo Championships

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03 June 2024
Baku 2023 World Taekwondo Championships
03 June 2024
Baku 2023 World Taekwondo Championships
03 June 2024
Baku 2023 World Taekwondo Championships
Recent News

Stadium Rd, Gainesville, FL 32608 Floor 3

Day 5 Highlights
Baku 2023 World Taekwondo Championships

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Testimonials

At Sport Marketing Analytics, Strategies, and Health (SMASH), our interdisciplinary Research Lab focuses on various areas of research in the field of sports. We are dedicated understanding.

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At Sport Marketing Analytics, Strategies, and Health (SMASH), our interdisciplinary Research Lab focuses on various areas of research in the field of sports. We are dedicated to exploring and understanding the complex dynamics of sports consumer.

Rome Jack
CEO_ Oack

At Sport Marketing Analytics, Strategies, and Health (SMASH), our interdisciplinary Research Lab focuses on various areas of research in the field of sports. We are dedicated to exploring and understanding the complex dynamics of sports consumer.

Rome Jack
CEO_ Oack

At Sport Marketing Analytics, Strategies, and Health (SMASH), our interdisciplinary Research Lab focuses on various areas of research in the field of sports. We are dedicated to exploring and understanding the complex dynamics of sports consumer.

Rome Jack
CEO_ Oack

At Sport Marketing Analytics, Strategies, and Health (SMASH), our interdisciplinary Research Lab focuses on various areas of research in the field of sports. We are dedicated to exploring and understanding the complex dynamics of sports consumer.

Rome Jack
CEO_ Oack

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